Casino Bonus Anyone?

The market for online slots is as competitive as any in the online gaming industry, with competing providers vying ferociously for each and every new player. For those gamers approaching the choice of an online slots site, it is often the little things that distinguish one from the other, and make any given site seem like a stand-out choice. One of the major differentiators that players can use in their decision making process is the size of the sign-up bonus offered in return for depositing at a particular site. But what exactly are these bonuses, and why are slots sites prepared to part with such seemingly significant sums?
What Are Bonuses?
Because online slots providers would seem to the untrained eye to be much the same, they are constantly searching for new ways to differentiate themselves and their offering from the competition. One of the most significant ways in which they can do this is through the sign-up bonuses they are offering, which serve as an enticement for new gamers to choose one slots provider over another.
These bonuses are paid on new accounts, so any gamer who signs up and deposits money should be looking to obtained the best possible bonus from it. Of course there are strings attached, and the gamer will usually receive their bonus in the form of non-refundable gaming credit. However, for those that make sure they maximize the value they can obtain from their sign-up bonuses, the rewards can be a significantly higher chance of winning prizes and maybe even hitting that elusive jackpot.
Why Do Slot Sites Pay Them? 
Online slots is such a competitive arena that different providers have little choice but to try and outperform the others to attract new business. Further, the average lifetime value of a new slots customer makes these bonuses much better business sense than might at first seem to be the case. Those that are considering their options between different slots providers might at first be skeptical about the amounts on offer and whether they can actually be obtained – provided you read the terms and conditions and understand the qualifying criteria for the bonus, you can in fact expect to receive the promised amount in your account to help fund your slots play. Gamers are happy because this effectively means more money in their pockets, while the slots sites are happy because they’ve secured another user – everyone is a winner.
That said, it would be easy to get carried away with the notion of sign-up bonuses, and to make a decision based purely on the short-term financial rewards for doing so.
Choosing A Bonus
The best approach to choosing bonuses revolves around a wider consideration of what a given provider has to offer – across all bases for comparison. That means thinking about both the top line bonus figure, the degree to which jackpots are available and the total gaming package to find the optimum bonus. While for some the bonus figure will trump all other options, others will prefer to settle for a lesser bonus on the guarantee of a better quality and ultimately more enjoyable gaming experience.